The Association for Qualitative Research
The Hub of Qualitative Thinking


Headquartered in the North of England, FlexMR has been at the forefront of developing practical innovations in online market research for over a decade. During this time, we have worked with a cross-section of the world's most innovative brands, including; iHeartMedia, Virgin Atlantic, Formula One, Skybet, British Gas and Avery.

Today, our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. We aim, with all clients, to embed agile insight generation at the heart of their decision making processes by combining a cutting-edge online platform with the expertise offered by our team of experienced researchers.

Because every brand and research requirement is different, we offer a customised, flexible service that blends relevant qualitative & quantitative tools together and maximises return on investment. On-demand access to these tools enables marketing teams to stretch research budgets further and remain competitive in the face of uncertainty.

It is our belief that this unique blend of integrated technology and expert service is key to our clients' continued success and vital to surviving in the modern global economy.

Contact Details

Shoreline Business Park
Cumbria LA7 7BF

Telephone 01539 565455
Twitter @_FlexMR
Facebook flexmr

Key Information

FlexMR is a Supplier of Services with 31-50 full-time employees.

Employees who are AQR members

Gareth Bowden
Katharine Johnson
Maria Twigge

Skills, Expertise and Services

  • Communities
  • Digital Platform Provider
  • Mobile Research
  • Online Diaries and Blogs
  • Online Focus Group Hosting
  • Online Groups and Depths
  • Online Qualitative Research

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 27001


For further information about FlexMR please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.