The Association for Qualitative Research
The Hub of Qualitative Thinking


QUANTITATIVE: National and International research. Tests: Central Location; CAPI & CAWI Interviews; Habits & Practice; Face to Face Interviews; Placement test; C&SPIT-Concept & Single Product Identified Test; Online Surveys; Mobile Surveys; Real Eyes

QUALITATIVE: Focus Groups and In-depth interviews. Online groups;Creative Brainstorming; Observation Survey/Shop Along; In Home Visits; Ethnographic; Blog Survey; Communication; Advertising; Packaging; Brand Equity; Childhood.Usual and special Techniques: Creative-projective; Sensorial; Semantic; Psycho-Semiotic; Neuroscience; Coinemic analysis; Semi-hypnotic (R.E.D.); Tachystoscope; Luscher.

SKILLS: a Tao-processed map, for an alternative collages' (and profiles) interpretation. Winner of 2002 AQR Award, and currently presented on Esomar workshops and conferences.

FACILITIES: One-way mirror separate room for clients. Multilanguage simultaneous translations. Audio/video/TV circuit, and recording.

CLIENTS: see our website list.
OUR PHILOSOPHY: The 3 R's Why: Respect of timing & client needs; Resilience to last minute client changes; Reliability.

Contact Details

Viale delle Milizie 9
00192 Roma

Telephone +39 063723842

Key Information

Focus is a Market Research Agency established in 1991 with 2-5 full-time employees.

Employees who are AQR members

Luigi Toiati

Business Sectors

  • Health and Beauty

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • International
  • Online Groups and Depths
  • Quantitative Research

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association

Standards Compliance Accreditations

  • ISO 9001

AQR Awards


For further information about Focus please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.