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Market Research Advertising Direct Marketing MiscellaneousFocus
QUANTITATIVE: National and International research. Tests: Central Location; CAPI & CAWI Interviews; Habits & Practice; Face to Face Interviews; Placement test; C&SPIT-Concept & Single Product Identified Test; Online Surveys; Mobile Surveys; Real Eyes
QUALITATIVE: Focus Groups and In-depth interviews. Creative Brainstorming; Observation Survey/Shop Along; In Home Visits; Ethnographic; Blog Survey; Communication; Advertising; Packaging; Brand Equity; Childhood.Usual and special Techniques: Creative-projective; Sensorial; Semantic; Psycho-Semiotic; Neuroscience; Coinemic analysis; Semi-hypnotic (R.E.D.); Tachystoscope; Luscher.
SKILLS: a Tao-processed map, for an alternative collages' (and profiles) interpretation. Winner of 2002 AQR Award, and currently presented on Esomar workshops and conferences.
FACILITIES: One-way mirror separate room for clients. Multilanguage simultaneous translations. Audio/video/TV circuit, and recording.
CLIENTS: see our website list.
OUR PHILOSOPHY: The 3 R's Why: Respect of timing & client needs; Resilience to last minute client changes; Reliability.
Contact Details
Viale delle Milizie 9
00192 Roma
Italy
Telephone
+39 063723842
Email
focus@uni.net
Website
http://www.focusresearch.it
Key Information
Focus is a Market Research Agency established in 1991 with 2-5 full-time employees.
Employees who are AQR members
Skills, Expertise and Services
- Advertising and Communications
- Brand Positioning
- Design and Packaging
- International
- Online Groups and Depths
Membership of Professional Organisations
- The European Society for Opinion and Marketing Research
- The Qualitative Research Consultants Association
Standards Compliance Accreditations
- ISO 9001
AQR Awards
For further information about Focus please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.