QUANTITATIVE: National and International research. Tests: Central Location; CAPI & CAWI Interviews; Habits & Practice; Face to Face Interviews; Placement test; C&SPIT-Concept & Single Product Identified Test; Online Surveys; Mobile Surveys; Real Eyes
QUALITATIVE: Focus Groups and In-depth interviews. Creative Brainstorming; Observation Survey/Shop Along; In Home Visits; Ethnographic; Blog Survey; Communication; Advertising; Packaging; Brand Equity; Childhood.Usual and special Techniques: Creative-projective; Sensorial; Semantic; Psycho-Semiotic; Neuroscience; Coinemic analysis; Semi-hypnotic (R.E.D.); Tachystoscope; Luscher.
SKILLS: a Tao-processed map, for an alternative collages' (and profiles) interpretation. Winner of 2002 AQR Award, and currently presented on Esomar workshops and conferences.
FACILITIES: One-way mirror separate room for clients. Multilanguage simultaneous translations. Audio/video/TV circuit, and recording.
CLIENTS: see our website list.
OUR PHILOSOPHY: The 3 R's Why: Respect of timing & client needs; Resilience to last minute client changes; Reliability.
Viale delle Milizie 9
Focus is a Qualitative Research Agency with 2-5 full-time employees.
Employees who are AQR members
Skills, Expertise and Services
- Advertising and Communications
- Brand Positioning
- Design and Packaging
Membership of Professional Organisations
- The European Society for Opinion and Marketing Research
- The Qualitative Research Consultants Association
Standards Compliance Accreditations
- ISO 9001
For further information about Focus please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.