The Association for Qualitative Research
The Hub of Qualitative Thinking

The Front Room

The Front Room is not only a contemporary viewing studio, but also an ideal space for creative workshops or boardroom-style meetings. Whatever your business needs, we offer a superior service with all those extra touches that make researchers' lives easier. Our professional, fully-trained staff ensure sessions run smoothly with attention to your needs.

If you are looking for a one-stop shop with high quality group recruitment and moderation, we work with our sister company, Field Initiatives, to deliver these services.

We offer everything you would expect from a popular Central London studio space, including:

* HDMI video and digital audio recording
* Delicious food
* Additional innovation space for workshops
* Forecourt for client parking
* FocusVision
* Excellent value
* Bespoke rates and pricing

Isn't it time you experienced The Front Room?

'Making Researchers Lives Easier'

We have taken every precaution within the Government Guidelines to make our facility is safe for use when we can get back to Face to Face Research please see our website for further information on this.

Contact Details

359 City Road
London EC1V 1LR

Telephone 020 7833 2880
Mobile 07483 097121

Key Information

The Front Room is a Viewing Facility with 2-5 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Tracey Harkins

Skills, Expertise and Services

  • Consumer Workshops
  • Group Discussions and Focus Groups
  • Qualitative Recruitment
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Viewing Facilities Association

Related Businesses

Location of The Front Room


For further information about The Front Room please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.