The Association for Qualitative Research
The Hub of Qualitative Thinking

Gravity Planning & Research Ltd

Helping teams make stronger decisions

We specialise in two key areas:

- Foundation research: providing clear and compelling platforms for new strategies and ideas through understanding customer needs, beliefs, attitudes, decision-making journeys, experiences...

- Idea development, including product and service development as well as marketing and communications

With communication, branding and innovation backgrounds, we understand the power and the fragility of ideas and have the invaluable experience of applying as well as generating insights that contribute to idea development.

We are experienced in using a wealth of strategic tools, including behavioural economics and NLP. We work seamlessly with client teams; including senior management, other agencies and different skill streams around the world.

Contact Details

2nd Floor
47 Dean Street
London W1D 5BE

Telephone 020 7240 0001
Mobile 07714 100014

Key Information

Gravity Planning & Research Ltd is a Qualitative Research Agency established in 2004 with 2-5 full-time employees.

Employees who are AQR members

Kate Hamilton
Ian Hayes

Business Sectors

  • Automotive
  • Charities, Voluntary and Non-Profit Organisations
  • Computers and Technology
  • FMCG
  • Financial and Investment
  • Healthcare, Medical and Pharmaceutical

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Client Workshops
  • NPD and Innovation
  • Segmentation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group


For further information about Gravity Planning & Research Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.