The Association for Qualitative Research
The Hub of Qualitative Excellence

Ideria Insights

Ideria Sharp Insights is an independent full service agency, with a special focus on Prospective Qualitative Research, Innovation and Creativity.

We feel passionate about understanding the consumer and turning good insights into opportunities for our clients.

Innovation, Involvement, Inspiration and Interpretation are our core values.

The team at Ideria Sharp Insights is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.

Ideria Sharp Insights stands out for its international focus: from Spain to the world. We have built a well-established network of international partners in Europe and US. We can be your link with Spanish-speaking American countries, coordinating your projects there.

Our tool case is broad and we love to learn new methods:
- Face to face qualitative: FG, IDIs, triads and duos, creative workshops
- Ethnography: in home, safaris, accompanied shopping, 'a day in the life'
- On-line qualitative: FG, Bulletin Boards, Communities, personal diaries
- Strategic workshops together with client's team
- Quantitative, together with our quant partners

Contact Details

Calvet, 36, Entlo.2
08021 Barcelona

Telephone +34 932721384
Mobile +34 654237712
Twitter @Ideria_Insights

Key Information

Ideria Insights is a Qualitative Research Agency established in 2005 with 6-10 full-time employees.

Employees who are AQR members

Monica Ybarguengoitia

Skills, Expertise and Services

  • Brand Positioning
  • Communities
  • Ethnography
  • Moderating
  • NPD and Innovation
  • Online Qualitative Research

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about Ideria Insights please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.