The Association for Qualitative Research
The Hub of Qualitative Thinking

Ideria Insights

Ideria Insights is an independent full service agency, with a special focus on Prospective Qualitative Research, Innovation and Creativity.

We feel passionate about understanding the consumer and turning good insights into opportunities for our clients.

Our credo: Innovation, Involvement, Inspiration, Interpretation.

The team at Ideria Insights is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.

Ideria Insights stands out for its international focus: from Spain to the world. We have built a well-established network of international partners in Europe, US and Latin-America.

Our tool case is broad and we love to learn new methods:
- Face to face qualitative (FG, IDIs, triads and duos, creative workshops)
- Ethnography (in home, accompanied shopping, 'a day in the life')
- On-line qualitative (FG, Bulletin Boards, personal diaries)
- Strategic workshops together with client's team
- Quantitative (together with our quant partners)

Contact Details

Rambla Catalunya 62, 3 1-B
08007 Barcelona
Manzanares 4
28005 Madrid

Telephone +34 932721384
Mobile +34 654237712

Other methods of contact


Key Information

Ideria Insights is a Qualitative Research Agency with 6-10 full-time employees.

Employees who are AQR members

Monica Ybarguengoitia

Skills, Expertise and Services

  • Brand Positioning
  • Communities
  • Ethnography
  • Moderating
  • NPD and Innovation
  • Online Qualitative Research

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about Ideria Insights please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.