The Association for Qualitative Research
The Hub of Qualitative Thinking


We are digital research experts who specialise in building engaging online communities of all shapes and sizes to generate powerful consumer insight.

Our proprietary platform has been built by researchers and incling's own in-house developers. We can set up new platforms in under 24 hours, securely hosted in over 20 languages, and all fully optimised for mobile with a customisable design.

You can choose a self-service option, or we offer support every step of the way from set-up and recruitment, to translation, moderation and participant management.

You'll have unlimited access to a full range of tools, carefully designed to be intuitive and engaging, and we're constantly innovating to take advantage of new technology.

Here's a brief overview of our most popular activities:

DISCUSSION: Detailed group or one-on-one text-based feedback in a blog, forum or debate style

SCREENCAST: Remote usability testing of websites and prototypes for experience optimisation, journey mapping and shopper tracking

DIARY: Record consumer experiences over a period of time in an ethnographic way including tracking attitudes & behaviours and observing usage & consumption

CONCEPT EVALUATION: Targeted feedback generating a sentiment heat map on any type of stimulus from adverts at any stage, to comms and product packaging

VIDEO & IMAGE TASK : Bring consumers' worlds to life with rich media uploads that create picture galleries and video clip reels to visually support your insights

POLL: Quantify or add robustness to data with simple surveys, customer satisfaction feedback, ranking and ratings or attitudinal scales

Once you've gathered your insight, our built-in analysis tools give you the ability to star and highlight comments, add tags and share notes.

Contact Details

86-90 Paul Street
London EC2A 4NE

Telephone 020 3070 3936
Mobile 07740 661729

Other methods of contact

incling @incling

Key Information

incling is a Supplier of Services established in 2013 with 11-20 full-time employees.

Employees who are AQR members

Louise Hitchen

Skills, Expertise and Services

  • Communities
  • Digital Platform Provider
  • Mobile Research
  • Online Diaries and Blogs
  • Online Groups and Depths
  • Online Qualitative Research
  • Video Diaries and Vox Pops

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 27001


For further information about incling please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.