The Association for Qualitative Research
The Hub of Qualitative Excellence


We conduct all types of qualitative and quantitative fieldwork. You tell us about your project and who you are looking for. We organise the recruitment, schedule the fieldwork, and pay all your respondents at the end.

Depending on the exact nature of the respondent our recruitment is conducted either in house, using behavioural recruitment, or out in the community.

A dedicated project manager will work alongside you throughout the process, to keep you updated and to coordinate all of your appointments and sessions with the participants. We make sure that everyone is where they should be when they should be.

Contact Details

187 Baker Street
Enfield EN1 3JT

Telephone 020 8245 8000

Key Information

Indiefield is a Field Agency established in 1998 with 21-30 full-time employees.

Employees who are AQR members

Tara Lyons

Skills, Expertise and Services

  • Fieldwork
  • Group Discussions and Focus Groups
  • Online Groups and Depths
  • Qualitative Hall Tests
  • Qualitative Recruitment
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Independent Consultants Group

Standards Compliance Accreditations

  • ISO 20252
  • ISO 9001

Recruiter Accreditation Scheme (RAS)

Indiefield is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Indiefield please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.