The Association for Qualitative Research
The Hub of Qualitative Thinking

i-view London

i-view London has been passionately designed by researchers to create a contemporary ambience of space across seven state-of-the-art studios. All on one large floor bathed in sunlight, i-view London is a technologically advanced, Focus Vision enabled viewing facility with a dedicated media lab for eye tracking, dial testing and Neuromarketing. We are committed to being the best in class and offering all our clients an experience that exceeds expectations. We want clients to feel that i-view London is a partner they look forward to working with, every time. A member of FIVE RESEARCH, with 23 studios worldwide independently owned and operated by the members.

Seven state-of-the-art studios, situated on the Strand near Covent Garden and Somerset House and only minutes away from several underground stations. Onsite underground parking as well as metered and NCP car parking nearby with plenty of popular shops, theatres and restaurants, bars and cafes right on our doorstep. Easy to reach from both Gatwick and Heathrow airports. Full disabled access and services.

Member of the Viewing Facilities Association
MRS Operations award: Best Support Services Finalist

Contact Details

i-view London
Wellington House
125-130 Strand
London WC2R 0AP

Telephone 020 3004 6890

Other methods of contact


Key Information

i-view London is a Viewing Facility with 6-10 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Katie Brownlow
Sam Grey
Maddie Lipski
Belma Lugic
Vivienne Myroti
Bob Qureshi
Ellie Wort

Skills, Expertise and Services

  • Depth Interviews
  • Group Discussions and Focus Groups
  • Moderating
  • Qualitative Recruitment
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Alliance of International Market Research Institutes

Location of i-view London


For further information about i-view London please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.