The Association for Qualitative Research
The Hub of Qualitative Excellence

i-view London

i-view is the four-time award-winning viewing facility brand, offering clients the highest level of service and satisfaction across city centre locations based in London and Leeds. Each venue has been custom-built as a contemporary hub for researchers, and each provides our clients with technologically advanced studios over a single, spacious, fully-accessible floor. All rooms are generous in size and bathed in natural sunlight. Client viewing rooms can accommodate up to 20 clients comfortably, meaning social distancing is easily acheivable.

i-view's venues are ideal for conducting all types of qualitative studies, including eye-tracking, dial testing, UX/CX, and neuromarketing. From in-depth interviews, to theatre-style seating for up to 80 people, to a purpose-built bar for drinks research, and fully equipped test kitchen, we are able to assist in all aspects of your studio needs, as well as help in offering our partners for Qualitative & Quantitative recruitment.

We have high speed fibre optic broadband, HD video recording, web streaming capabilities, built-in headphone points, and translation equipment with two channel recordings where needed.

i-view is an independently owned, female-run viewing only venue so you can rest assured your clients and participants are in safe hands. We are committed to being the best-in-class, offering our guests a premier experience that exceeds expectations.

Member of the Viewing Facilities Association
MRS Operations Award 2018 - Winner Best Viewing Facility
MRS Operations Award 2019 - Winner Best Viewing Facility
MRS Operations Award 2020 - Winner Best Viewing Facility
MRS Operations Award 2021 - Winner Best Covid Response Viewing Facility

Contact Details

i-view London
Wellington House
125 Strand
London WC2R 0AP

Telephone 020 3004 6890
Twitter @iview_studios
Facebook iviewstudios1

Key Information

i-view London is a Viewing Facility established in 2012 with 2-5 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Sam Grey
Maddie Lipski
Bob Qureshi

Skills, Expertise and Services

  • Co-creation
  • Depth Interviews
  • Group Discussions and Focus Groups
  • Qualitative Hall Tests
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association
  • The Alliance of International Market Research Institutes

Related Businesses

Location of i-view London


For further information about i-view London please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.