The Association for Qualitative Research
The Hub of Qualitative Excellence

i-view London

i-view is the four-time award-winning viewing facility, offering clients the highest level of service and satisfaction in central London. Our venue has been custom-built as a contemporary hub for researchers providing our clients with technologically advanced studios over a single, spacious, fully-accessible floor. All rooms are generous in size and bathed in natural sunlight. Client viewing rooms can accommodate up to 20 clients comfortably.

i-view's venues are ideal for conducting all types of qualitative studies, including eye-tracking, dial testing, UX/CX, and neuromarketing. From in-depth interviews, to theatre-style seating for up to 70 people, to a purpose-built bar for drinks research, and fully equipped cold-prep kitchen, we are able to assist in all aspects of your studio needs, as well as help in offering our partners for Qualitative & Quantitative recruitment.

We have high speed fibre optic broadband, HD video recording, web streaming capabilities, built-in headphone points, and translation equipment with two channel recordings where needed.

i-view is an independently owned, female-run, most central facility in London. You can rest assured your clients and participants are in safe hands. We are committed to being the best-in-class, offering our guests a premier experience that exceeds expectations.

Member of the Viewing Facilities Association
MRS Operations Award 2018 - Winner Best Viewing Facility
MRS Operations Award 2019 - Winner Best Viewing Facility
MRS Operations Award 2020 - Winner Best Viewing Facility
MRS Operations Award 2021 - Winner Best Covid Response Viewing Facility
MRS Operations Award 2022- Sponsors
MRS Operations Award 2023- Sponsors

Contact Details

i-view London
Wellington House
125 Strand
London WC2R 0AP
United Kingdom

Telephone 020 3004 6890
Twitter @iview_studios
Facebook iviewstudios1

Key Information

i-view London is a Viewing Facility established in 2012 with 2-5 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Kendra Addy
Sam Grey
Megan Jermy
Maddie Lipski
Bob Qureshi

Skills, Expertise and Services

  • Co-creation
  • Depth Interviews
  • Group Discussions and Focus Groups
  • Qualitative Hall Tests
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association
  • The Alliance of International Market Research Institutes

Related Businesses

Location of i-view London


For further information about i-view London please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.