The Association for Qualitative Research
The Hub of Qualitative Thinking

Kids Industries (UK) Limited

Kids Industries is The Family Agency™

We are a multi-award winning agency that provides the full range of services for businesses that market to children and families.

We offer immersive qualitative methodologies, robust quantitative studies and data analytics to clients around the world to help them innovate in their field and make the difficult decisions.

There are many things that make our research offering unique. The most important is that we bring 4ft Thinking™ and Mumsight™ to every project - this our proprietary tools for seeing the world through the eyes of the children and their parents.

All Kids Industries projects are delivered with the assurance of our 15 years of experience that means we don't just tell you what children and parents thin, we share why they think it. And this gives you the platform for effective strategy.

Clients include Cartoon Network, WWF, England Cricket Board, Kellogg's, Tesco, GSK, BBC Trust, Al Jazeera, Random House, CITV, Mattel, PepsiCo, Viacom, Guinness World Records, Disney and Egmont.

Contact Details

Unit 1, The Grain Stores
72 Weston Street
London SE1 3QH

Telephone 020 7089 5670

Key Information

Kids Industries (UK) Limited is a Qualitative Research Agency established in 1999 with 11-20 full-time employees.

Employees who are AQR members

Jennifer Blows

Business Sectors

  • Entertainment and Leisure
  • FMCG
  • Food
  • Media
  • Toys and Games

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Design and Packaging
  • Fieldwork
  • Group Discussions and Focus Groups
  • Kids and Teens
  • NPD and Innovation
  • Online Qualitative Research
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society


For further information about Kids Industries (UK) Limited please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.