The Association for Qualitative Research
The Hub of Qualitative Excellence


Movement is an ideas-focused qualitative consultancy specialising in strategic and creative development research for brand communications.

Real competitive advantage comes not from better knowledge but from better ideas. Successful brands and effective communications are made of great ideas. Movement's focus on ideas drives every aspect of its distinctive research approach:
- talking to idea creators to understand their ideas better
- optimising ideas before fieldwork starts
- ensuring stimulus material faithfully expresses ideas
- tailoring elicitation techniques to the nature of the ideas
- refining ideas and developing new ones iteratively as fieldwork progresses
- giving research feedback in a way that ensures ideas thrive

And Movement's unique Invisible Stimulus approach allows more effective development of strategic and media neutral comms ideas.

Movement provides research consultancy, training, workshop facilitation and brand strategy consultancy across a broad range of industry sectors. Recent clients include PepsiCo, Graze, Greene King, WWF, Irish Electoral Commission, FreeNow, Johnson & Johnson and Reuters.

Contact Details

Mobile 07798 525013
Twitter @gthebash
Facebook graham.booth.908

Key Information

Movement is a Freelance Qualitative Research Consultant established in 1997 and is a sole operator.

Employees who are AQR members

Graham Booth

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Branding Research
  • Business-to-Business
  • Client Workshops
  • Concept Development and Testing
  • Depth Interviews
  • Design and Packaging
  • Group Discussions and Focus Groups
  • International
  • Online Groups and Depths
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The Account Planning Group
  • The Independent Consultants Group


For further information about Movement please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.