The Association for Qualitative Research
The Hub of Qualitative Thinking

The Nursery Research & Planning Ltd

We are specialists in brand and brand communications research.

Originally qualitative, now with a wide range of techniques and methodologies - quantitative, mobile ethnography, UX, social media and all sorts. Our qualitative origins inform all our research from brand tracking to customer behaviour.

We chose the name carefully: everything we do is designed to help brands grow.

We are constructive, developmental and helpful, so you get research that helps your brands flourish.

Contact Details

60-66 Wardour Street
London W1F 0TA

Telephone 020 7734 1166

Other methods of contact


Key Information

The Nursery Research & Planning Ltd is a Market Research Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Lucy Banister
Kate Benson
Katharine Cunningham
Peter Dann
Jack Ellingham
Tilly Flannery-Ashworth
Sophie Marder
Pauline McGowan
Gareth Simmonds
Jennifer Williams

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Ethnography
  • Group Discussions and Focus Groups
  • Mobile Research
  • Quantitative Research
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group

Training Opportunities

The Nursery Research & Planning Ltd operates a graduate training programme. Please contact The Nursery Research & Planning Ltd directly for more information about their training programme and employment opportunities.


For further information about The Nursery Research & Planning Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.