The Association for Qualitative Research
The Hub of Qualitative Thinking

The Nursery Research & Planning Ltd

We are specialists in brand and brand communications research.

Originally qualitative, now with a wide range of techniques and methodologies - quantitative, mobile ethnography, UX, social media and all sorts. Our qualitative origins inform all our research from brand tracking to customer behaviour.

We chose the name carefully: everything we do is designed to help brands grow.

We are constructive, developmental and helpful, so you get research that helps your brands flourish.

Contact Details

60-66 Wardour Street
London W1F 0TA

Telephone 020 7734 1166

Other methods of contact


Key Information

The Nursery Research & Planning Ltd is a Market Research Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Lucy Banister
Kate Benson
Katharine Cunningham
Peter Dann
Ginny Gale
Sophie Marder
Pauline McGowan
Gareth Simmonds
Jared Tanna
Jennifer Williams

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Ethnography
  • Group Discussions and Focus Groups
  • Mobile Research
  • Quantitative Research
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group

Training Opportunities

The Nursery Research & Planning Ltd operates a graduate training programme. Please contact The Nursery Research & Planning Ltd directly for more information about their training programme and employment opportunities.


For further information about The Nursery Research & Planning Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.