The Association for Qualitative Research
The Hub of Qualitative Excellence

Qual CIF Research

Welcome to Qual CIF Research, where qualitative market research meets unparalleled adaptability and expertise. We pride ourselves on seamlessly navigating diverse industries and tailoring our services to meet each client's unique needs. From charities to construction firms, educational institutions to global leaders in tech, we've had the pleasure of collaborating with a wide array of organisations, including agencies, partners and end users.

Whether you're looking to boost customer satisfaction, improve retention rates, or gain profound insights into consumer behaviour, we're here to support you every step of the way. Our comprehensive suite of services covers everything from identifying market gaps to concept testing, product launches, and staff morale assessments.

Quality is at the heart of everything we do. As a global company, we're proud to offer our qualitative services in multiple languages, including English, Italian, French, Dutch, German, and Spanish. Our key services range from B2B & Consumer, in-depth interviews and focus groups to cognitive interviews (Online, Telephone, or Face-to-Face), participant recruitment, home user testing, mystery shopping, transcriptions, translations and beyond.

Step into our state-of-the-art viewing and focus group facility, where you can witness your story unfold in real-time. Equipped with a 2.5m 2-Way Viewing Mirror, wheelchair access, fast Wi-Fi, and comfortable seating for both participants and clients, our facility ensures a seamless research experience.

Partner with Qual CIF Research, and let us deliver impeccable results, precisely when you need them and within your budget. Embark on a journey of discovery and innovation with us as we uncover invaluable insights that propel your business towards growth and success.

Contact Details

Qual CIF Research
Britannia House
11 Glenthorne road
London W6 0LH

Telephone +004402036968993

Key Information

Qual CIF Research is a Qualitative Research Agency established in 1993 with 6-10 full-time employees.

Employees who are AQR members

Daniel McGinn
Matt Wendorf

Business Sectors

  • Automotive
  • Charities, Voluntary and Non-Profit Organisations
  • FMCG
  • Government and Local Authority
  • Healthcare, Medical and Pharmaceutical
  • Politics

Skills, Expertise and Services

  • Viewing Facilities

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 20252
  • ISO 9001

Location of Qual CIF Research


For further information about Qual CIF Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.