The Association for Qualitative Research
The Hub of Qualitative Thinking


RDSI continues to be a world leader in Global insight delivery after 35 years. We are a wholly independent insight agency with the experience, intellect, reach and flexibility to consistently deliver the best understanding into our clients' businesses. Whether it be through Global Project Design and Delivery, using Qualitative and Quantitative methodologies, Digital and online approaches, Ethnography, Brand and Sector Consultancy or Semiotics we have the skills in house
We are trusted partners to some of the biggest blue-chip companies and their stables of incredible brands because we are methodologically agnostic, incredibly flexible and grounded in the reality of the business challenges of our age. Most importantly we always have a very clear opinion.

Our Project management team provide a service internally and externally to clients.

We can co-ordinate and recruit in the UK and Global, reaching the best participants for every project We use both traditional and digital methods. Our team is a positive, professional, quick-thinking and very pro-active.

We also have our own in-house, full client service, venue and viewing facility, The Front Room, in Central London.

Providing Skills, Expertise and Services
* UK and Global Research and Insight Delivery
* Global Brand and Sector Consultancy
* Recruitment and project management in Fieldwork

Recruiter Accreditation Scheme (RAS)
Our Project Management team are accredited under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills and competence of professional recruiters (more info about RAS)

Contact Details

359 City Road
London EC1V 1LR

Telephone 020 7837 7700

Key Information

RDSi is a Market Research Agency with 31-50 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Sharmaine Burnett
Suzy Clemo
Georgia Cook
Katrina Copsey
Robyn Drysdale
Victoria Duckworth
Sarah Hanney
Tracey Harkins
Dafydd Jones
Sam Mallett-Thomas
Chloe Marks
Emma O'Connell
Davina O'Donoghue
Anne-Claire Pierron
Parveen Sandhu
Hannah Tales
Lucy Tarttelin

Skills, Expertise and Services

  • Consumer Workshops
  • Group Discussions and Focus Groups
  • Online Focus Group Hosting
  • Qualitative Recruitment
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association

Related Businesses


For further information about RDSi please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.