The Association for Qualitative Research
The Hub of Qualitative Thinking


RDSi is an established, strategy driven consultancy, dedicated to unlocking transformative consumer insights and connecting brands and people to drive business success.

At RDSi our research expertise spans across 3 key pillars: Brand, Innovation and Communication.

We are a team of passionate researchers and creators, with a diverse skillset across our team of qualitative, quantitative and dual-skilled senior researchers.

We design impactful research solutions drawing upon classic, digital and new qualitative and quantitative approaches, all with the goal of creating impactful solutions to drive business success for our clients.

RDSi have two UK offices, in London and Leeds. We also work globally and, as international research experts, we have worked in 39 markets across the world with our trusted research partners.

We regularly conduct our own research and share our thought leadership with clients to keep them engaged with changing consumer attitudes and behaviour. Recent work includes: Over 50s, Digital Qual, Naturals and Gen Z.

Contact Details

359 City Road
London EC1V 1LR

Telephone 020 7837 7700

Key Information

RDSi is a Qualitative Research Agency with 31-50 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Miranda Brown
Suzy Clemo
Katrina Copsey
Cassandra Coulton
Andy Fraser
Tim Gowing
Dafydd Jones
Rachelle Keeling-Lombard
Wendy Mitchell
Emma O'Connell
Parveen Sandhu
Dan Solkin

Business Sectors

  • FMCG
  • Financial and Investment
  • Healthcare, Medical and Pharmaceutical
  • Retail and Shopping

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Client Workshops
  • Consumer Workshops
  • International
  • NPD and Innovation

Membership of Professional Organisations

  • The Viewing Facilities Association

Related Businesses


For further information about RDSi please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.