The Association for Qualitative Research
The Hub of Qualitative Thinking

Roots Research

Roots Research is a dedicated and effective research recruitment agency. We source high-quality participants for a range of different research methodologies and market sectors across the UK, Europe, and the US. Founded in 2008, we have become an established and valuable partner to a large number of research organisations.

We are known for thinking laterally and devising innovative ways to tackle research projects, and we provide a tailored and comprehensive service, including recruitment, interviews, analysis, and support. We're passionate about our work and continually succeed in sourcing quality participants with high attendance levels for research fieldwork.

We are efficient, effective, and we know our market inside out. At Roots we aren't just excellent recruiters, we also provide a range of support services that keep projects running smoothly; flexibility and responsiveness are at the heart of our approach, and we understand the importance and value of our reputation. Our service is guaranteed, no matter how challenging or complex; we thrive on meeting the challenges of recruitment head-on, and always ensure that every project is delivered to the highest possible standard.

Contact Details

50 Grand Parade
East Sussex BN2 9QA

Telephone 01273 617132

Key Information

Roots Research is a Recruitment Agency established in 2008 with 21-30 full-time employees.

Employees who are AQR members

Hannah Barmby
Chris Linger
Hana O'Connor

Business Sectors

  • Automotive
  • Computers and Technology
  • Entertainment and Leisure
  • FMCG
  • Financial and Investment
  • Food
  • Healthcare, Medical and Pharmaceutical
  • Politics
  • Retail and Shopping
  • Telecommunications

Skills, Expertise and Services

  • Business-to-Business
  • Depth Interviews
  • Desk Research
  • Fieldwork
  • Group Discussions and Focus Groups
  • Online Groups and Depths
  • Qualitative Recruitment
  • Quantitative Research
  • Shopper Research
  • Transcription
  • Web Usability Research

Recruitment Expertise

  • Affluent and High Net Worth

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 27001

Recruiter Accreditation Scheme (RAS)

Roots Research is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Roots Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.