The Association for Qualitative Research
The Hub of Qualitative Excellence

Roots Research

Roots Research is a dedicated and effective research recruitment agency. We source high-quality participants for a range of different research methodologies.

Founded in 2008, our UK and US services cover all the latest research methodologies – qualitative and quantitative. Thinking of consumer surveys or in-depth healthcare interviews? Need data analysis or research reports? We're ready to provide everything you require to make your research a success.

We are known for thinking laterally and devising innovative ways to tackle research projects. We provide a proactive and comprehensive service, including recruitment, interviews, moderation, analysis, and support. We're passionate about our work and continually succeed in sourcing quality participants with high attendance levels for research fieldwork.

Working with us throughout this process couldn't be easier. The way we structure our in-house teams means our clients can be confident that they're dealing with an experienced and knowledgeable Project Manager at all times. We closely monitor project outcomes and develop our processes proactively to maintain a level of consistent quality across the board – something we're really proud of at Roots Research.

We have a number of specialist Qual areas – Consumer, B2B, Automotive & Healthcare –Many of our team have specialist interest in one area, but the full qualitative team have experience in all of these to ensure there is always support on hand for your project, whatever the brief.

We are quantitative specialists, so whatever the nature of your research project, we have infrastructure and the expertise to deliver it. From online data capture to user testing, our experience covers all the best and latest methods.

Contact Details

50 Grand Parade
East Sussex BN2 9QA

Telephone 01273 617132
Mobile 07970 185803

Key Information

Roots Research is a Recruitment Agency established in 2008 with 31-50 full-time employees.

Employees who are AQR members

Chris Linger

Business Sectors

  • Automotive
  • Computers and Technology
  • Entertainment and Leisure
  • FMCG
  • Financial and Investment
  • Food
  • Gambling and Online Gambling
  • Government and Local Authority
  • Healthcare, Medical and Pharmaceutical
  • Politics
  • Retail and Shopping
  • Telecommunications

Skills, Expertise and Services

  • Business-to-Business
  • Depth Interviews
  • Desk Research
  • Fieldwork
  • Group Discussions and Focus Groups
  • Moderating
  • Online Groups and Depths
  • Panel Provision
  • Qualitative Recruitment
  • Quantitative Fieldwork

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 27001


For further information about Roots Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.