The Association for Qualitative Research
The Hub of Qualitative Excellence

Roots Research

We're Roots Research - a dedicated and effective research recruitment agency. Founded in 2008, our UK and US services cover all research methodologies; both qualitative and quantitative. We are known for thinking laterally and devising innovative ways to tackle research projects.

Here at Roots, we know that every project is different. We'll take the time to fully understand your brief and create a bespoke solution just for you. This may mean using a range of recruitment sources, particularly for those hard-to-reach profiles which many online panels will not be able to access. From our proprietary panel through to social media, client lists to our on-the-ground recruitment partners, we've got it covered.

We provide a proactive and comprehensive service and are committed to providing quality at cost. At the heart of our solutions is Take Part In Research; our deeply profiled research panel is rigorously recruited and our users go through multi-stage verification, so you can be confident we'll find suitable and authentic respondents at a cost-effective price point, whatever the project.

Contact Details

50 Grand Parade
East Sussex BN2 9QA

Telephone 01273 617132
Mobile 07970 185803

Key Information

Roots Research is a Recruitment Agency established in 2008 with 31-50 full-time employees.

Employees who are AQR members

Chris Linger

Skills, Expertise and Services

  • Desk Research
  • Fieldwork
  • Online Groups and Depths
  • Online Qualitative Research
  • Panel Provision
  • Qualitative Recruitment
  • Quantitative Research
  • Viewing Facilities

Recruitment Expertise

  • Affluent and High Net Worth
  • Business Audiences
  • College and University Students
  • Financially Challenged
  • Gay, Lesbian, Bisexual and Transgender
  • Minority Ethnic Communities
  • Mothers
  • Older Generation
  • Unemployed
  • Younger Generation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 27001

Recruiter Accreditation Scheme (RAS)

Roots Research is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]

Location of Roots Research


For further information about Roots Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.