The Association for Qualitative Research
The Hub of Qualitative Excellence


Sense:lab is the UK's newest product testing and viewing facility offering high quality fieldwork and a data only service utilising its own 10k strong UK panel.

Providing you with the space and people to capture the insight you need in the North. Connect with people, feel their emotions and see their reactions at our viewing facility.

Qualitative viewing: modern, flexible and equipped with the latest technology for live streaming, this is a perfect space for your next research project. Utilise our qualitative viewing rooms for focus groups and in-depth interviews.

Testing facility: our state-of-the-art testing centre of excellence is ready for you to deliver superior R&D sensory testing utilising 12 individual sensory booths, a laundry room with 10 Miele washing machines and 4 Bosch tumble dryers, 3 identical shower rooms and 4 identical toilets. The facility has its own control room, live streaming and a client viewing room.

Panel recruitment: let us provide you with diverse, high-quality people to take part in your research project, from our in-house community of more than 10k respondents.

Field and tab: executing streamlined and cost-effective recruitment, facilitation and field and tab data collection, a cost-effective option to fulfil your needs.

Our flexible research spaces and high tech enable you to view live on-site, record or stream so that you can check-in from anywhere in the world.

Contact Details

Unit 3, Killingbeck Court
Leeds LS14 6FD

Telephone 0113 484 0079

Key Information

Sense:lab is a Viewing Facility established in 2021 with 6-10 full-time employees.

Employees who are AQR members

Karen Schofield

Skills, Expertise and Services

  • Fieldwork
  • Qualitative Recruitment
  • Quantitative Fieldwork
  • Shopper Research
  • Viewing Facilities
  • Web Streaming

Membership of Professional Organisations

  • The Market Research Society

Standards Compliance Accreditations

  • ISO 9001
  • ISO 27001

Training Opportunities

Sense:lab operates a graduate training programme. Please contact Sense:lab directly for more information about their training programme and employment opportunities.

Location of Sense:lab


For further information about Sense:lab please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.