The Association for Qualitative Research
The Hub of Qualitative Excellence

Sign Salad

Sign Salad is a cultural consultancy specialising in foresight, semiotics and language analysis.

We interrogate how changing cultural landscapes unconsciously influence consumers' attitudes, behaviours and choices.

Using tools such as semiotics, language analysis and cultural theory, we help our clients with their brand challenges such as: positioning, innovation, packaging, name and language evaluation, as well as direction on visual identity & creative development.

Our cultural and semiotic analyses range from close readings of brand materials, such as packaging, comms and point of sale to broad cultural surveys of whole markets or categories.

Our highly trained and commercially savvy semioticians work internationally for blue chip companies in all industry sectors. We also work in partnership with qualitative research agencies where semiotics can add significant value.

Contact Details

Studio 9
160 Barlby Road
London W10 6BS

Telephone 020 7100 1817
Twitter @signsalad

Key Information

Sign Salad is a Market Research Agency established in 2006 with 11-20 full-time employees.

Employees who are AQR members

Alex Gordon
Katrina Russell

Business Sectors

  • Drinks
  • FMCG
  • Financial and Investment
  • Healthcare, Medical and Pharmaceutical
  • Media

Skills, Expertise and Services

  • Semiotics and Cultural Analysis


For further information about Sign Salad please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.