The Association for Qualitative Research
The Hub of Qualitative Thinking

Simpson Carpenter

So why us?

We know you haven't got much time so we'll get straight to the point.

We specialise. So we understand your industry, speak your language and give credible advice.

Innovation. We've developed a range of innovative qual techniques spanning cultural analysis and semiotics, communities and mobile, text analytics and big qual.

Tailored Approach. We listen to your business needs and tailor our research approach to ensure we get to the heart of the matter.

Candid advice. We'll help you see your market in a new light.

Agility. We know you have to move fast so we do too.

Great debriefs. We deliver great insights, clearly and simply, with as much theatre as you like.

Contact Details

Tuition House
27-37 St George's Road
London SW19 4EU

Telephone 020 8971 0800
Mobile 07500 769583

Other methods of contact


Key Information

Simpson Carpenter is a Market Research Agency established in 1998 with 31-50 full-time employees.

Employees who are AQR members

Rupal Shah

Business Sectors

  • Automotive
  • Computers and Technology
  • Fashion, Clothing and Style
  • Healthcare, Medical and Pharmaceutical
  • Retail and Shopping
  • Telecommunications

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business-to-Business
  • Communities
  • International
  • Mobile Research
  • Online Qualitative Research
  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research


For further information about Simpson Carpenter please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.