The Association for Qualitative Research
The Hub of Qualitative Excellence


Smartfrogs is a Paris based agency practicing qualitative research and semiotics to serve a marketing consultancy that cuts to the chase.

* A 20 year experience spent in conducting national as well as international projects for many leading brands from various industries such as food and beverages, wine and alcohol, petfood, health and beauty care, household products, technology and communications, automotive industry, tourism, finance and banking...

* We have acquired a strong expertise in creating ad hoc methodologies, dedicated to NPD programs, exploratory research, insight platform generation, concept labs, advertising and packaging research…

* What we particularly like is to combine qualitative approaches with semiotics, to get a bigger picture as well as a deeper understanding of the topic at stake, improving the analysis and bringing real added value to our recommendations.

* At the same time, we are fully adaptable and always interested in cooperating to methodologies set up by other agencies.

Who can help you better to get an insightful understanding of the French market than a smart frog?

Contact Details

40 rue Denis Papin
94120 Fontenay Sous Bois (Greater Paris)

Telephone +33 970445536

Key Information

Smartfrogs is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Alexandre Didier

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Concept Development and Testing
  • Group Discussions and Focus Groups
  • NPD and Innovation
  • Semiotics and Cultural Analysis


For further information about Smartfrogs please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.