The Association for Qualitative Research
The Hub of Qualitative Thinking

Some Research

We specialise in strategy, NPD and communications research for the video games, drinks, sports, broadcast, and leisure industries, and have extensive experience of UX for video games and financial technology companies.

We are established research providers for the video games industry with over 15 years of experience carrying out qualitative research (both online and face to face) in this area. We are proud of our expertise in the youth & young adult entertainment markets.

Alongside our qualitative video games offering, we manage and compile the GameVision usage, attitude and purchase intent tracking reports in Europe.

Much of our work is international and we have a strong network of qualitative research partners in Europe and the US.

We have worked with (amongst others):
ActivisionBlizzard, Bethesda, Capcom, Codemasters, Deep Silver, Disney, EA, Koch Media, Microsoft, Nintendo, Sega, Sony, Square Enix, Ubisoft, Warner Bros

Irish Distillers, BBC, Channel 4, Eurosport, Exxon Mobil, The Football Association, Grey, Norton, Kodaplay, Premier Rugby, , Trustnet, Unilever, Zentih/Optimedia

Contact Details

67 Strode Road
London SW6 6BL

Telephone 07887 848146

Key Information

Some Research is a Qualitative Research Agency established in 2000 with 2-5 full-time employees.

Employees who are AQR members

Philip Barton

Business Sectors

  • Computers and Technology
  • Entertainment and Leisure
  • Gaming

Skills, Expertise and Services

  • Advertising and Communications
  • Business and Marketing Strategy
  • Concept Development and Testing


For further information about Some Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.