The Association for Qualitative Research
The Hub of Qualitative Thinking

Future Thinking

We work with a fantastic range of clients, to ensure consumers are at the heart of what they do.

Our team of quallies are passionate about making sure our insights engage stakeholders at every level. We also work closely with our quantitative experts across the business, as well as our data science partners at GemSeek, to deliver genuinely integrated findings, offering clients the benefit of a full service agency.

With offices in the UK, France and the UAE, as well as a partner network across 34 countries worldwide, we have strong international credentials and experience.

Creativity is key. We approach challenges with flair and innovation, supporting our core range of research techniques with bespoke solutions. We utilise innovative tools, which enable us to capture 'in the moment' experiences and enhance customer closeness. Our digital qual offer continues to expand, with online communities forming a vital part of our toolkit. In addition our Creative Services team, including film and motion graphics, have the capability to create a wide range of outputs from stand-alone films to striking infographics.

We take a consultative approach to market research with commercial focus driving everything we do. That's why we focus our attention on the three key areas that drive competitive advantage: Launch, Communicate, Experience.

Contact Details

25 Lavington Street
London SE1 0NZ

Telephone 0333 320 8220

Other methods of contact


Key Information

Future Thinking is a Market Research Agency with 100+ full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Anna Appleford
Chloe Finnegan
Kirsty Koch
Mariana Owen
Celine Perroud
Lauren Pratt

Business Sectors

  • Automotive
  • FMCG
  • Financial and Investment
  • Government and Local Authority
  • Healthcare, Medical and Pharmaceutical
  • Media
  • Publishing
  • Retail and Shopping
  • Social Media
  • Telecommunications

Skills, Expertise and Services

  • Behavioural Economics
  • Brand Positioning
  • Communities
  • Customer Satisfaction
  • Kids and Teens
  • NPD and Innovation
  • Video Diaries and Vox Pops

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252
  • ISO 27001


For further information about Future Thinking please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.