The Association for Qualitative Research
The Hub of Qualitative Thinking

Future Thinking

The Future Thinking Group helps clients understand their customers by combining market research and data science to predict customer behaviour. We provide consumer and business intelligence, blending behavioural economics, human understanding, machine learning and advanced analytics to primary and secondary data to drive growth.

The Group's mission is to work alongside organisations as their long-term business partner, to deliver consumer and business intelligence at a tactical and strategic level and drive competitive advantage. With offices in the UK, France and Bulgaria, as well as a partner network across 34 countries worldwide, we have strong international credentials and experience.

We work with a fantastic range of clients and our qual team is passionate about making sure our insights engage stakeholders at every level. Creativity is key. We approach challenges with flair and innovation, supporting our core range of research techniques with bespoke solutions. Utilising innovative tools enables us to capture 'in the moment' experiences to enhance customer closeness. Our digital qual offer continues to expand, with behavioural techniques including biometric data forming a vital part of our toolkit. In addition our in-house Creative team, deliver a wide range of outputs from stand-alone films to striking infographics.

Contact Details

30 Stamford Street
London SE1 9LQ

Telephone 0333 320 8220

Other methods of contact


Key Information

Future Thinking is a Market Research Agency with 100+ full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Anna Appleford
Chloe Finnegan
Kirsty Koch
Mariana Owen
Celine Perroud
Lauren Pratt

Business Sectors

  • Automotive
  • FMCG
  • Financial and Investment
  • Government and Local Authority
  • Healthcare, Medical and Pharmaceutical
  • Media
  • Publishing
  • Retail and Shopping
  • Social Media
  • Telecommunications

Skills, Expertise and Services

  • Behavioural Economics
  • Brand Positioning
  • Communities
  • Customer Satisfaction
  • Kids and Teens
  • NPD and Innovation
  • Video Diaries and Vox Pops

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252
  • ISO 27001


For further information about Future Thinking please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.