The Association for Qualitative Research
The Hub of Qualitative Excellence

The Qualitative Researcher

Providing bespoke and flexible training, consultancy and coaching in qualitative research methods. Specialising in various forms of qualitative data collection, research design, and analysis.

Over 15 years expertise delivering training in qualitative research methods to clients including: market researchers, social researchers, government, academia, policing, inspectorates, charities, not-for profit, and the voluntary sector.

Provides online and face-to-face training to fit your organisation's requirements.

Examples of popular training includes: online research, storytelling and narratives, digital storytelling, focus groups, moderation, in-depth and empathy interviews, applied ethnography and observations, smartphones in qualitative research, fieldwork, research design, qualitative analysis (including thematic analysis and framework analysis).

Our ethos focuses on communicating a passion for participant-focused empathetic qualitative research through our training and courses, while preparing researchers for the realities of hands-on qualitative data collection in a range of real world contexts.

Contact Details

AB51 6BY

Mobile 07876 441092
Twitter @karenlumsden2
Facebook thequalitativeresearcher

Key Information

The Qualitative Researcher is a Freelance Qualitative Research Consultant established in 2019 and is a sole operator.

Employees who are AQR members

Karen Lumsden

Business Sectors

  • Education and Training

Skills, Expertise and Services

  • Depth Interviews
  • Fieldwork
  • Online Qualitative Research
  • Social Research
  • Training

Membership of Professional Organisations

  • The Market Research Society
  • The Social Research Association


For further information about The Qualitative Researcher please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.