The Association for Qualitative Research
The Hub of Qualitative Thinking


At LRWTonic we discover, capture and bring to life what matters.

One size does not fit all. We take a fresh look at every brief we see and develop a bespoke solution as we believe this to be the key to creating the freshest, most impactful insight to inform decision making.

We draw on a wide range of cutting edge and award-winning qual and quant techniques, both online and off, that are underpinned by behavioural science.

We share three core values that encapsulate who we are...

Fierce Curiosity: We're driven to discover. Diving deep into behaviour, culture, humanity. Filtering the world through our curiosity until we find what matters.

Smart Imagination: We look at challenges through both ends of the telescope, answering unspoken questions and telling powerful stories that provoke change.

Collective Power: Our superpower is collective thinking, being and doing. One giant brain drawing on diverse roots and countless interests. The result is a fresher approach and insights with impact.

We approach our clients' businesses from fresh angles and are not afraid to challenge what we see to make sure we deliver what matters. We take that challenge on ourselves to always inspire action through the insight and ideas we deliver.

Contact Details

27 Provost Street
London N1 7NH

Telephone 020 3196 2014

Other methods of contact


Key Information

LRWTonic is a Qualitative Research Agency with 31-50 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Felicity Adkins
George Clapp
Alice Get
Jack Swanston
Christie Tang
Megan Taylor

Skills, Expertise and Services

  • Business and Marketing Strategy
  • Communities
  • Depth Interviews
  • Group Discussions and Focus Groups
  • Online Communications
  • Quantitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research


For further information about LRWTonic please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.