Library
Latest Articles Author Index Articles IndexCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListData Protection Update
By the time this issue of In Brief goes to press, new Data Protection rules will apply. The worry had been that they might impact on market research, but on closer examination it now looks as though qualitative research practitioners will be unaffected.
A cross-party committee, which included representatives from the AQRP, the MRS, ESOMAR and AURA, met mid-February to discuss the new rules and decide on a course of action. "The outcome," says Prosper Riley-Smith, the AQRP's representative, "is that the rules do not affect us as long as we follow those issued by ESOMAR and EFAMRO which have been distilled into the MRS Code of Conduct."
These protect the rights of respondents by not allowing tapes of groups to be sent out without the permission of those who took part.
The committee's next step is to appoint a representative, in the coming weeks, who will investigate the current attitude and position of the Data Protection Registrar towards market research before setting up a meeting with her.
Louella Miles
Writers4Management
This article was first published in InBrief magazine, April 2000
Copyright © Association for Qualitative Research, 2000
About the author

Louella Miles
Louella Miles, the editor of In Brief since July 1996, is a business journalist of some 20 years experience, focusing mainly on marketing-related topics. Louella is the co-founder of the professional writing service, Writers 4 Management, and along with her business partner Laura Mazur has written Conversations with Marketing Masters, published by John Wiley in January 2007, and Conversations with Green Gurus in 2009.
AQR Member Profile
Louella Miles
Articles by this author
April 2022
Planning for the future
January 2021
Getting rid of tokenism
September 2020
Future Gazing
June 2020
Standouts from Impact
January 2019
Choose your words carefully
Full Index for this author
87 articles by Louella Miles