Members of the AQR

Reasons to join the AQR

Membership Benefits Individual Membership Group Membership Affiliate Membership Alumni Membership Membership Logo UK Tax Relief

Joining and Renewals

Apply to join the AQR Membership Renewals

Louella Miles, Writers4Management, UK (Qual Research)

Louella Miles

Writers4Management
United Kingdom

Louella Miles, the editor of In Brief since July 1996, is a business journalist of some 20 years experience, focusing mainly on marketing-related topics. Louella is the co-founder of the professional writing service, Writers 4 Management, and along with her business partner Laura Mazur has written Conversations with Marketing Masters, published by John Wiley in January 2007, and Conversations with Green Gurus in 2009.

AQR Membership

Louella has been a Member of the AQR since 09/1998.

Notable achievements and contributions

2011 Helped organise AQR's 'Q' Festival<li>2012 Contributed to

Articles published by the AQR

2023 AI: A new beginning for qual?
2022 Planning for the future
2021 Getting rid of tokenism
2020 Future Gazing
2020 Standouts from Impact
2019 Choose your words carefully
2018 Nuggets from point of impact
2018 Moving on up at IIex Europe
2017 What do I do if...?
2017 Day of [R]evolution
2017 Never the twain shall meet?
2017 Survival tips from the masters
2016 Forum on form
2015 Impact trumps insight
2015 Mentoring scheme a hit
2015 Counting the CPD hours
2014 Polishing up a paper
2014 Impact 2014
2014 Buckets Lists top poll
2013 Seeking inspiration?
2013 Life on the frontline
2012 The beautiful game? Not quite.
2012 Mentoring: on to round two
2012 Young Guns
2012 Planning for parenthood
2011 Who is the Big Society aimed at?
2010 Where Red Sludge fits with CSR
2010 State of the nations
2010 Words from the wise?
2010 Journey to an online future
2010 Three for the pot
2010 View from the edge
2010 Moving swiftly on
2010 Unimaginability issues
2009 A tweet in time
2009 Profile of a Winner
2008 Impact of "Le Crunch"
2008 Give the people what they want
2008 New slant on celebs
2008 Can politics be too pink?
2008 Take me to your leader
2008 Cure for abandonment
2008 Passing on password
2007 Prisons on the ball
2007 Made to stick
2007 Facing up to the ad threat
2007 Art for the masses
2007 The perils of DIY software
2007 EU and a political football
2007 Creative Recruitment
2007 The ultimate wish list for 2007
2007 AQR aid to graduate intake
2006 Excellent start to study
2006 Retirement's a dirty word
2006 The "bad apples" debate
2006 Binge Drinking? Moi? Surely Not
2005 Incentive to go down CRB route
2005 Connecting with a sense of smell
2004 Taking China's measure
2004 Learning in installments
2004 When and How to Screen
2004 Form Filling Fiascos
2003 On the run from brands
2003 Marketing insight: A review of 'How Customers Think'
2003 Different storkes, different folks
2003 Luigi wins award
2002 On the hunt for hotels
2002 Telling the teacher's tale
2002 On course for accreditation
2002 The Euro Impact
2002 In Depth: An interview with Vera Kerr
2002 Regional Moves
2001 It’s a new day. It’s a new team.
2001 Do we understand children?
2001 Will boys be boys?
2001 AGM 2001: A time of change
2001 Seen and heard
2001 Survey: What do you really think?
2001 Verbatim: A fresh perspective on qual
2001 Feedback from the coalface on repeat attendance
2001 What do you think of AQR?
2001 Camargue tackles PR
2001 Essential Reading
2000 Power hungry consumers
2000 E-mail leaves recruiters cold
2000 AQRP has new name
2000 Data Protection Update
1999 Working hand in hand