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The latest Networker Survey, which has just been circulated to those independents who participated, reveals e-mail's use has risen in all but one area.
Two years ago, only a third of those surveyed had access to the medium and even fewer actually used it. Now, the situation has changed dramatically. Some 90% are users. The only ones to fall out of the loop are recruiters few of whom appear to use it.
Such a dramatic rise chimes with the rest of the industry. Indeed, many organisations are turning to the Net to transmit conference papers, an area which AQR is looking at. The one worry, which again came up in the Networker Survey, is that electronically transmitted papers can be subject to piracy or amendment.
The main problem with e-mail, as other research projects have found, is over-use. Growing volumes of mail entails growing resistance to reading it. The end result is that many individuals now run two email numbers in tandem.
Louella Miles
Writers4Management
This article was first published in InBrief magazine, July 2000
Copyright © Association for Qualitative Research, 2000
About the author

Louella Miles
Louella Miles, the editor of In Brief since July 1996, is a business journalist of some 20 years experience, focusing mainly on marketing-related topics. Louella is the co-founder of the professional writing service, Writers 4 Management, and along with her business partner Laura Mazur has written Conversations with Marketing Masters, published by John Wiley in January 2007, and Conversations with Green Gurus in 2009.
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Louella Miles
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