The Association for Qualitative Research
The Hub of Qualitative Excellence

Teamwork at play in online course

Online moderating brings a new set of opportunities, and challenges, which meant that Kelly Barnard approached AQR's course with a certain trepidation.

AQR’s online moderating session exceeded my expectations and
I found the whole experience thoroughly enjoyable. I was nervous
beforehand given my lack of moderating experience, although I
was also excited to get stuck in and learn from my peers within
the industry. I had expected it to be a lot more ‘teacher-pupil’ led,
with someone dictating to us. I was pleasantly surprised, though,
to find that it was much more collaborative and hands-on, which
was fantastic!

I was impressed by the level of support received from AQR and
the training team at every stage of the process. This ranged from
the introductory information provided, the fun pre-task, through to
the training day itself and the ability to ask follow-up questions
online afterwards. The number of tutors per attendee allowed us
to break into small discussion groups. This made the training
more discussion-based and interactive, ensuring our individual
needs and questions were met with ease.

We also got to put theory into practice with some hands-on
moderating experience, which was very rewarding. It was done
in such a way that it didn’t feel like a "test" or intimidating;
everyone helped each other, and it felt like we were all on the
journey together.

Coming from a fieldwork agency, I undertook this training to help
with advising clients about online qual and I certainly feel more
capable in this area as a result. I have a greater knowledge of the
different methodologies available, and the benefits and potential
drawbacks of using each for different research projects. It’s also
sparked a thirst to educate myself further, both within the area of
online qual but also on other topics related to my day-to-day work
so as to continue to increase my industry expertise.

Overall, I really enjoyed the experience and cannot recommend
AQR courses and events enough.


Kelly Barnard
Head of Consumer Research, Angelfish Fieldwork

This article was first published in InBrief magazine, October 2018
Copyright © Association for Qualitative Research, 2018