The Association for Qualitative Research
The Hub of Qualitative Thinking


CALL FOR PAPERS AQR Conference 2017 [R]evolution: Never Standing Still

This is your chance to get involved in this year's long awaited AQR Qualitative Conference which takes place on 8 June 2017 in London.

We’re excited to announce this year’s theme:

[R]evolution: Never Standing Still

We live in an ever-changing world. Recent years and months have seen vast shifts politically, culturally, socially and technologically. Alongside these changes comes a challenge to all of us to evolve:

“Every society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”
Martin Luther King, Jr.

With rapid changes in the way society consumes and behaves; increasing demands and decreasing budgets; now is the time for us to demonstrate how qualitative research is an industry in motion; at the coalface of modern opinion and innovation; constantly responding and adapting to its wider context and the evolving demands of the numerous sectors and roles that we serve.

Exciting evolutions and revolutions are at play within qual. We are rewriting rules, re-inventing methodologies, forging new partnerships and responding to the opportunities and challenges that are being thrown at us.

The conference will explore innovations in the world of qual today, as well as how the qual industry is evolving to remain relevant for tomorrow.

The format of the day:
To keep us all energised and share as much brilliance as we can fit in across the day, we’re hoping to combine 10-minute slots, with longer small group interactive sessions.

The 10-minute slots

You might want to share your thoughts or ideas or simply get something off your chest. Have you got examples that demonstrate how you’ve adapted traditional approaches to meet new client demands? Have you formed new partnerships or bought in external expertise to engage with participants or take insight further?

The interactive sessions (about an hour)

Have a think about the way you’ve evolved or revolutionised methods and techniques to engage modern consumers. Have pre-tasks evolved, perhaps incorporating new technologies, to allow us to capture greater insight before we meet participants? What approaches have you created to stay relevant? Take delegates on a journey with you by sharing, perhaps trialling, some of these innovative ways.

You may want to run a whole session, or we may run open sessions for lots of you to share activities and techniques.

The hunt is on for the 2017 Qualitative Apprentice

Calling all young researchers. If you’re under 30 years and want to get noticed, this is your moment. We’ll shortlist 3 candidates who feel passionately about any aspect of qual, to compete head-to-head for this prestigious award. You’ll be supported by an experienced qual researcher from outside your agency in preparing your 10 min presentation and the audience will vote for the winner of this coveted award through an anonymous ballot.

We are looking for something that:

1. Demonstrates something that you truly believe in
2. Demonstrates the ability to think differently about an issue
3. Shows us why you personally should be voted for this title

We will also be looking for a mix of topics across the apprentice panel so this will be a factor in our choice.

This is a brilliant opportunity to make your mark…and make sure that young quallies have the chance to really shine.

So, are you in?
We really want the day to be a platform for sharing ideas and experiences from the young and those new to the industry; to the experienced who still want to innovate or rethink the way we approach our work. Let’s learn from each other, inspire each other, and share ideas to get us all excited about how we are an industry that is never standing still.

If you’re interested in being involved in the day, please contact AQR on or Tel +44 (0)1480 407227 to request a paper submission form. this needs to be completed and returned by 4pm on 20th March

20 March 2017

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