The Association for Qualitative Research
The Hub of Qualitative Excellence


Call for Submissions AQR Conference 2024 Humanity Fights Back

***CALL FOR SUBMISSIONS*** With its unique ability to facilitate human understanding, qualitative research has never been as important as it is today. The 2024 AQR Qualitative Conference, will explore, celebrate, and debate the contribution qual can make in helping 'humanity fight back'.

2024 AQR Conference - Humanity Fights Back!
Call for Submissions for this in person event
The theme is purposely provocative, open to multiple interpretations and framed broad enough to encourage divergent opinion and maverick voices.

We are seeking submissions including but not limited to, the following areas:

  • The role qualitative can play bringing human scale to the big challenges of the day:

o Climate change/sustainability
o Intolerance and polarisation

  • How is qual evolving (or devolving!) in the face of AI, online fieldwork/virtual meetings and other technological ‘advances’

o What do we need to do to ensure qual remains a fundamentally ‘human’ discipline ?

  • How qualitative research findings can retain their authenticity in a world where self-censorship is on the rise?

o How can we create spaces where participants feel free to voice their genuine feelings?

  • Playing devil’s advocate by challenging the qualitative establishment’s assumptions and platitudes:

o Where are we falling short in delivering to our humanistic values and aspirations?

Ensuring a conference line-up that reflects the world we live and work in
We believe the broader range of perspectives included, the better the conference experience will be for all. We want to cast the net wide, to include contributions from every part of the qualitative world - agency and client side researchers of course but equally, suppliers, ad planners and consultants. We are keen to ensure that the conference reflects the diversity of the world we live in and for this reason submissions from first time conference speakers and traditionally underrepresented groups are especially welcome.

The practicalities
This face-to-face conference is taking place on June 13th at the UM Building, The Bailey, 16 Old Bailey, London EC4M 7EG

All speakers will have free entrance to the conference

Submissions should be a maximum of 500 words and include:

  • Title of presentation
  • Company /Name/names of presenters
  • Summary of content
  • An idea of length/ preferred method of presentation

Please send to by midday Monday 26 February

N.B. Subject matter/content must be new and not to have been previously presented at any conference or industry platform

With thanks to our Sponsors
Agroni Research I Criteria Fieldwork Ltd I Elizabeth Norman International I iView Studios I Qualzy

Submission Deadline 26 February 2024 Conference Date 13 June 2024

Full Day in person followed by AGM and Summer Event

The Bailey
16 Old Bailey
London EC4M 7EG

Map of location:
StreetMap of EC4M 7EG

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