The Association for Qualitative Research
The Hub of Qualitative Thinking


Breakfast Bites - North

AQR Breakfast Bites Heads North! - Dishing up: What is semiotics really about?

We’ve all heard of semiotics, we know the basic principles and premises, but do we really understand how to use it to compliment and build on our research projects?

Do we understand in practical terms what happens when we commission a semiotician and the sorts of insights that they can deliver?

Breakfast bites is here to help…

In this session Dr. Nick Gadsby, will shine a spotlight into what really goes on. Using in-depth case studies he will demonstrate the
practical application of semiotics in research to showcase the insights it can deliver, sharing lots of practical examples

Dr. Nick Gadsby is the founder of The Answer. Nick has worked in the research industry for over 17 years and is responsible for growing the mainstream application of innovative research methods such as semiotics, discourse analysis and ethnography. The Answer was set-up to build on and evolve these methods and to continue to develop further innovative and effective research approaches that empower brands to thrive. The guiding principle for The Answer has been to combine objective, quantifiable data with rigorous and fresh interpretation in order to deliver insights that generate genuine change for organisations.

Spaces are limited, so make sure you sign up as soon as you can to avoid disappointment!

As we believe this session will be very popular and places are limited.
Book online using the links below.

Cost for AQR Members (all membership is individual not corporate): £30 + VAT = £36

Cost for non members: £50 + VAT = £60

2nd May 2018

10.30am to 12.30pm

Aspect Viewing Facilities
3 Canal Street
Manchester M1 3HE

Map of location:
StreetMap of M1 3HE

Provisionally Full. Please call 01480 407227 to join the waiting list.

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