The Association for Qualitative Research
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Dishing Up: Behavioural Economics is becoming an essential part of the researcher's toolkit, but is there an inherent clash with how we do research?

In this session cognitive scientist Dr Ali Goode will talk about his 25 year experience of Behavioural Economics and two process psychology as both an academic and a consumer researcher. From gathering behavioural data through to implicit testing, revealing both the challenges and opportunities this field of psychology brings to consumer research.

He will also show how Virtual Reality can solve some problems Behavioural Economics gives us and how it can be the next big step forward in consumer insight.

Booking:
As we believe this session will be very popular and places are limited,

AQR members have the chance to book first.

Cost for AQR Members (all membership is individual not corporate):
£30 + VAT = £36
Book online using the link below

Bookings will open for non members on 26 September if places are still available
Cost for non members: £50 + VAT = £60

Date:
9 October 2018

Time:
9.30am to 11.30am

Venue:
Spectrum Viewing Facilities
43 Park Place
Leeds
LS1 2RY

Map of location:
StreetMap of LS1 2RY

Member's Price:
£30+VAT (Book Online)

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