People are at the heart of what we do. They're where briefs start, what 'fieldwork' means and their needs, challenges and behaviours are at the heart of our outputs. But do we always do people justice?
Sometimes I think we focus so hard on the story, the answer and the deck, that we dont always pay enough attention (or simply run out of time) when it comes to thinking hard about how to make the people at the centre of our research live and breathe. Im always delighted when a client picks up on a verbatim or a photo and says aaah, thats my lightbulb moment. But it sometimes feels serendipitous rather than planned.
Living Portraits is designed to get us thinking about:
- Where does the boundary lie between interpretation and fiction?
- How could we be using quotes or even dialogue to make more impact?
- How can we take better photos of the homes and the people we meet?
- Can we stop saying vox pop and start saying something more human?
- Where does videoed research stop and documentary begin?
The format of the day
Living Portraits convenor is Chloe Fowler. She is Co-Founder of Razor Research and one of the AQRs Board Members.
Each of our experts will take us through a masterclass that will provoke and get us talking, debating and learning. This is not a day called taking photos for debriefs or writing dialogues for decks, our experts will be bringing their fields of interest to the room, its up to us to figure out how to apply it.
Daniel Wain: Developing Character. A great character is one that has a central premise, a motivation, a truth. Theyre people an audience need to feel a connection with in order to care what happens to them. Daniel will set us creative writing challenges that will show us how to use monologue and dialogue to bring people alive and how this in turn provokes emotional responses in our audiences.
Andre Ainsworth: Showing Character. Apologies for the cliché, but a picture really does tell a thousand words. What a shame then that so many pictures of people are sub par (in life, not just in debriefs!). Andre will lead a masterclass in taking vivid, meaningful and memorable portraits. This session is designed for iPhones and Androids, were not talking Leica level.
Amy Ryles: Let them speak. Amy has worked in agencies and client-side but is now freelance and made her own documentary last year. Shell lead us in a debate around the role of the lens in creating opinion and point of view. Shell use examples to ask us to think about the role of truth, interpretation and creative license.
Preparation in advance
Everyone loves a pre-task right?! We will send everyone a link to a video approx. 10 days before course. You will be asked to take some photos to form part of our gallery exercise that Andre will talk through (youll get feedback!) You will also be asked to do some reading, writing and viewing before the day too. Our Masterclasses will be hands on from the get go!
Who Living Portraits is ideal for
We think the course is ideal for mid and senior level researchers who are in charge of creating outputs for clients and are in the field spending time with people.
AQR Members £250 + VAT = £300 (Membership is individual not corporate)
Non Members: £385 + VAT = £462 (includes 12 months membership)
Book online using the links below
12 April 2019
9.00am to 5.00pm
WeWork Kings Cross
90 York Way
London N1 9AG
Map of location:
StreetMap of N1 9AG
£385+VAT (Book Online)
£250+VAT (Book Online)
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