The Association for Qualitative Research
The Hub of Qualitative Thinking


AQR Quant for Quallies

***FULLY BOOKED *** Please email to go the waiting list. Want to be more confident when you're discussing quantitative research? Ever found as a quallie you get drawn into a quant conversation? This 'Introduction to Quantitative Research' is a half-day session aimed at anyone who's had very limited or no experience of quantitative research to-date

We will cover the lifecycle of a quant project, from receiving a brief to reporting, giving you an overview of each stage, and learn about some of the main quantitative and statistical methodologies … and when they would be used. We will also show you some project briefs to get you thinking about possible quant approaches.

Our aim is to empower you to feel confident when you’re talking to clients (and colleagues!) about potential quantitative projects, or quantitative project elements. Given the ever increasing need for integration between quant and qual research, this course aims to help you wherever you may be now, and in your future career.

What do you need to know?
This session is aimed at those with those with none or very little experience of quantitative research
It will be moderated by Jo Mason, Insight Director at Relish and a quantitative specialist and Gemma Langley, Account Director at Relish and AQR Board Member and a qualitative specialist, both of whom would welcome your questions!

Jo has 15 years’ experience in the industry, predominantly in quantitative research. She started out in social research before moving into the commercial world, and has worked for cross-sector clients including the BBC, Marks and Spencer, Santander and EDF Energy. At Relish, Jo's work spans ad-hoc and tracking projects which help customers to be at the centre of client's decision-making.

Gemma has over 10 years’ experience, predominantly in qualitative research but starting out working across both, giving her a keen focus on integration. Gemma has worked across a range of sectors from food and drink, beauty, services and working with charities. . At Relish, Gemma works across integrated projects, working closely with the quantitative team.

Jo and Gemma both work together at Relish as Integration Champions.

Cost: AQR Members discounted Price £55 + VAT = £66.00
Non Members Price £90 + VAT = £108.00 (includes 4 months membership to AQR)


20 May 2021

9:30am 12noon UK Time

Virtually via Zoom

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