The Association for Qualitative Research
The Hub of Qualitative Excellence

 

AQR Masterclass Screener Writing for Beginners, only two places left

***FULLY BOOKED*** Introduction to the basics of screener writing for qualitative market research recruitment

Target audience: Ideal for researchers with less than 4 years' experience, looking for an introduction to screener writing

Rachael Penny from Criteria Fieldwork and AQR Board Member will be running a session to introduce you to the basics of screener writing for qualitative market research recruitment.

Whether you find yourself needing to put together a screener based on a client brief or adapt a screener provided to you by a client or recruiter, this course should help give you confidence that the recruitment screener is going to deliver the participants needed for your fieldwork.
We’ll provide an example brief so you can have a go at writing some of the questions yourself during the session.

Please note this is a repeat of the 2022 session and will cover:

  • Writing non-leading screener questions, with examples of good and bad questions
  • Structuring and ordering the different types of questions in the screener
  • Understanding SEG (social grade)
  • How to exclude participants who work in certain occupations or who have taken part in market research previously
  • Data protection — making respondents aware of their rights
  • Asking about special category data (such as ethnicity, health etc)

Cost:
Special discounted price for AQR Members: £50 + VAT for AQR Members (Membership is individual not corporate)

Non Members price: £75 + VAT for non-members

Booking: FULLY BOOKED

Date:
Wednesday 31st January 2024

Time:
10:00am 11.30am

Venue:
Online Via Zoom

Admission:
Fully Booked

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