The Association for Qualitative Research
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Conducting Effective Intercepts Course

This face-to-face course will equip people with all they need to prepare, plan and execute brilliant intercepts.

AQR’s Conducting Effective Intercepts Course

Thursday 18th July 2024
10:00am - 4:30pm

Capturing in-the-moment feedback, in a store, or a high street, is invaluable for many briefs and provides insights we can’t get from a group discussion.

But intercepts and observations are often harder work than they look.

There is a skill to approaching strangers for what is a lot more than ‘just a quick chat’, to make sure these conversations really add value.

This face-to-face course will equip people starting out in research with all they need to prepare, plan and execute brilliant intercepts.

The day will include:

  • Coaching and theory related to when intercepts and observations meet a client’s brief and what questions are best asked in this environment (and how)
  • Establishing how to prepare for getting out there, including how we can feel safe
  • A guest speaker to give us some great tips for observing consumer behaviour in situ
  • A practical chance to put the theory into practise. We’ll be getting out there to conduct intercepts in the shopping areas of Angel, London and then reflecting on our experiences

Led by AQR Board Members
Chloe Fowler, Founder, The Nest Research
Natasha Ward, Associate Director, Acacia Avenue

Guest Speakers
Hannah Rogers, Business Development Director, Kokoro
Zoe Evans, Research Manager, Kokoro

Who is the course for?
This course is ideal for people who are in the first years in their career or those with a few years’ experience who want to sharpen up.

Venue
Acacia Avenue, 353 City Road, London EC1V 1LR

Cost: AQR members discounted price £195 + VAT (Membership is individual not corporate)

Non-members: £350 + VAT

Book online using the links below

Date:
Thursday 18 July

Time:
10:00am to 4:30pm

Venue:
Acacia Avenue
353 City Road
London EC1V 1LR

Map of location:
StreetMap of EC1V 1LR

Admission:
pre booking only

Standard Price:
£350+VAT (Book Online)

Member's Price:
(Book Online)

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