The Association for Qualitative Research
The Hub of Qualitative Excellence


We're a qualitative and quantitative market research agency in Spain. We specialize in focus groups, IDIs, ethnographics, online communities/interviews in automotive, B2B, entertainment, finance, food&drinks, IT, movies, OTC, pharma, personal care, retail, travel&tourism, telecom, video games…

We do what we're good at. And what we're good at is knowing that brands and institutions need tools to stand out from the rest, to shine above the competition, to be heard over the noise. And we know how to get it done.

WE ANALYSE: We look consumers straight in the eyes to uncover drivers for action. Their decision-making processes are our driving force.

WE EVALUATE: Brands have souls. We penetrate their inner depths to unlock their potential.

WE FACILITATE: We're big on data. Mostly because we know it helps you innovate.

WE DECODE: Only those who listen carefully to the conversation between brands and consumers know exactly what to say.

Knowledge makes the world go round.

Contact Details

C/ Claudio Coello 22, 1ºA
28001 Madrid

Telephone +34 913505232

Key Information

ARPO is a Market Research Agency established in 1963 with 6-10 full-time employees.

Employees who are AQR members

Silvia Artinano

Skills, Expertise and Services

  • Branding Research
  • Depth Interviews
  • Ethnography
  • Group Discussions and Focus Groups
  • Online Qualitative Research
  • Quantitative Fieldwork

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Independent Consultants Group
  • The Qualitative Research Consultants Association


For further information about ARPO please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.