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B2B International

The B2B Market Research Specialists

B2B International is the world's largest and most experienced b2b-focused market research firm with offices across Europe, North America and Asia-Pacific.

We exist to challenge the status quo, using skilfully collected evidence, to empower b2b brands to reach their full potential.

Highly skilled in data collection, analysis and reporting, we answer the most difficult questions facing your business and really add value by turning the information we gather into clear, actionable insights that drive competitive advantage.

Our research services cover critical business insight needs focused around 5 key areas: brand & communications research; customer research & segmentation; product, proposition & pricing research; markets & opportunities research; thought leadership research.

Our research expertise and industry experience are second to none, having carried out 4,000+ b2b research studies for over 900 different companies across every industry sector, including half of the world's largest 100.

B2B International is part of Merkle B2B, a consortium of five world-class b2b agencies. This allows us to deliver the world's first end-to-end, fully-integrated b2b solution, with one promise: to architect the ultimate b2b customer experience.

Manchester office:
Bonded Warehouse, 18 Lower Byrom Street, Manchester M3 4AP
t: +44 (0)161 440 6000

Edinburgh office:
Norloch House, 36 King's Stables Road, Edinburgh, EH1 2EU.
t: +44 (0)131 561 7978

Contact Details

10 Triton Street
London NW1 3BF

Telephone 020 7349 1190
Twitter @B2B_Insight
Facebook B2BInsight
YouTube user/B2BInsight

Key Information

B2B International is a Market Research Agency established in 1998 with 51-100 full-time employees.

Employees who are AQR members

Conor Wilcock

Business Sectors

  • Automotive
  • Chemicals
  • Computers and Technology
  • Energy and Utilities
  • Engineering
  • Financial and Investment
  • Food
  • Healthcare, Medical and Pharmaceutical
  • Industrial
  • Telecommunications
  • Transportation

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Branding Research
  • Business and Marketing Strategy
  • Business-to-Business
  • Client Workshops
  • Concept Development and Testing
  • Customer Loyalty and Loyalty Programmes
  • International
  • NPD and Innovation
  • Segmentation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Training Opportunities

B2B International operates a graduate training programme. Please contact B2B International directly for more information about their training programme and employment opportunities.


For further information about B2B International please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.