Conor is a Director at B2B International, a specialist b2b research firm. He has worked in market research for 15 years, managing projects spanning more than 90 countries. Conor's experience runs the gamut of B2B qualitative research, including branding, persona development, buyer and customer journey mapping, and product and proposition development. His B2B research expertise also includes benchmarking and best practices within a range of industry verticals. Conor's speaker and thought leadership credits include those from the Market Research Society, Marketing Week, ESOMAR, Quirks, Cvent CONNECT, Fleming's Sales & Marketing event series, and Insights Marketing.
Conor has been a Member of the AQR since June 2019.