The Association for Qualitative Research
The Hub of Qualitative Excellence

Eva Balzer Qualitative Market Research

We are a highly experienced qualitative research company based in Frankfurt but able to work throughout Germany. You might expect a German research company to be analytical, thorough and clear and we are all those things. But we also go well beyond: We love to think outside the box and are committed to providing strategic and innovative marketing recommendations.

Eva is a fluent English speaker who frequently visits the UK and prides herself on developing strong relationships with her British collaborators. We have been the German partner for many international studies and our close cooperation with a wider market research network enables us to conduct large research projects. We work with you to ensure you get the understanding of markets and brands you need, as well as the social contexts and trends that shape them, in order best to answer the objectives of the project in hand.

We are passionate about qualitative research and dedicated to the development of the industry. Eva is co-editor of a German handbook on theory and practice of qualitative market research (second revised edition published in Spring 2011) and she founded the Committee for Qualitative Market and Social Research (AKQua) within the BVM (German Association for Market and Social Research).

We look forward to working with you.

Contact Details

Königsteiner Str. 42
65929 Frankfurt

Telephone +49 6917428696
Mobile +49 1773573987

Key Information

Eva Balzer Qualitative Market Research is a Qualitative Research Agency established in 2003 and is a sole operator.

Employees who are AQR members

Eva Balzer

Business Sectors

  • FMCG
  • Home Garden and DIY
  • Politics
  • Retail and Shopping

Skills, Expertise and Services

  • Brand Positioning
  • Lifestyle and Value Trends


For further information about Eva Balzer Qualitative Market Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.