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Criteria Fieldwork Ltd

We are an independent participant recruitment company. We recruit for all online and face to face methodologies by using traditional, modern and emerging techniques. We work with recruiters all over the UK and also have an ever-increasing in-house panel.

We are experts in creating screeners and are passionate about standards and accreditation. Our recruiters are regularly trained, we are RAS accredited and we have a thorough participant validation, verification and confirmation process.

We are solution focused fieldwork partners with a can-do attitude, adding value to your project at every stage from initial enquiry to completion and each project has a dedicated project manager. We have the capacity to manage multiple projects whilst retaining a small agency level of care and commitment. We are proud to be entering our 28th year of providing fieldwork expertise!

Contact Details

144 Liverpool Road
London N1 1LA

Telephone 020 7431 4366
Twitter @criteriafield
Facebook Criteriafield

Key Information

Criteria Fieldwork Ltd is a Field Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Alisha Bhupal
Elaine Francis
Andrew Gavriel
Rachael Penny (AQR BOARD MEMBER)
Mica Powell
James Sainsbury
Danielle Simpson

Skills, Expertise and Services

  • Fieldwork
  • Qualitative Recruitment

Recruitment Expertise

  • Affluent and High Net Worth
  • Business Audiences
  • College and University Students
  • Disabled
  • Financially Challenged
  • Gay, Lesbian, Bisexual and Transgender
  • Learning Disabilities
  • Minority Ethnic Communities
  • Mothers
  • Older Generation
  • Unemployed
  • Younger Generation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252

Recruiter Accreditation Scheme (RAS)

Criteria Fieldwork Ltd is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Criteria Fieldwork Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.