The Association for Qualitative Research
The Hub of Qualitative Excellence

Criteria Fieldwork Ltd

Criteria Fieldwork are an independent, employee owned participant recruitment agency. We recruit participants for all on-line and face to face methodologies using traditional, modern and emerging techniques.

We are experts in creating screeners, are passionate about standards and have RAS accreditation. We have a thorough participant validation, verification and confirmation process.

We are solution focussed fieldwork partners with a can-do attitude, adding value to your project at every stage from initial enquiry to completion. Each project has a dedicated project manager. We have the capacity to manage multiple projects whilst retaining a small agency level of care and commitment. We are fieldwork experts, recruiting across all sectors.

Contact Details

144 Liverpool Road
London N1 1LA

Telephone 020 7431 4366
Twitter @criteriafield
Facebook Criteriafield

Key Information

Criteria Fieldwork Ltd is a Field Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Rebecca Belton
Ella Crawley
Elaine Francis
Andrew Gavriel
Heather Makin
Rachael Penny (AQR BOARD MEMBER)
Mica Powell
James Sainsbury
Danielle Simpson

Skills, Expertise and Services

  • Fieldwork
  • Qualitative Recruitment

Recruitment Expertise

  • Affluent and High Net Worth
  • Business Audiences
  • College and University Students
  • Gay, Lesbian, Bisexual and Transgender
  • Learning Disabilities
  • Mothers
  • Older Generation
  • Younger Generation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Interviewer Quality Control Scheme

Standards Compliance Accreditations

  • ISO 20252

Recruiter Accreditation Scheme (RAS)

Criteria Fieldwork Ltd is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Criteria Fieldwork Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.