The Association for Qualitative Research
The Hub of Qualitative Thinking

Criteria Fieldwork Ltd

Criteria Fieldwork has been leading the way in qualitative recruitment since 1996.

We are qualitative specialists producing fieldwork of the highest standard, recruiting for all qualitative methodologies. We research and organise any services that you may require including: booking venues, live streaming, note taking, provision of participant incentives and any other project requirements. Each project has a dedicated manager who prepares a recruitment screener based on your brief. We have an extremely thorough participant validation, verification and confirmation process. Our recruiters are regularly trained and our processes strictly monitored. All projects are pre-checked independently. We take quality control very seriously.

Our project managers provide regular updates on recruitment progress and will offer solutions where necessary. We aim to make the recruitment process as seamless as possible for our clients and go the extra mile to help ensure project success. Quality and clear communication are at the heart of everything we do.

Contact Details

1-2 Hampstead Gate
1A Frognal
London NW3 6AL

Telephone 020 7431 4366

Other methods of contact

Criteriafield @criteriafield

Key Information

Criteria Fieldwork Ltd is a Field Agency with 21-30 full-time employees, and has Group Membership of the AQR.

Employees who are AQR members

Anthony Armfield
Rebecca Belton
Alisha Bhupal
Elaine Francis
Andrew Gavriel
Alice Hall
Heather Makin
Rachael Penny (AQR BOARD MEMBER)
Ridha Qureshi
James Sainsbury
Daniel Taylor-Lund
Abi Walcott-Daniel
Deborah Waldock
Lucy Waring

Business Sectors

  • Education and Training

Skills, Expertise and Services

  • Fieldwork
  • Mobile Research
  • Online Communications
  • Online Diaries and Blogs
  • Online Groups and Depths
  • Qualitative Recruitment
  • Training

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 20252


For further information about Criteria Fieldwork Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.