The Association for Qualitative Research
The Hub of Qualitative Thinking

QRi Consulting

We provide Human Understanding for Business Success, by getting Inside the Consumer MindTM, utilising Consumer Psychology combined with the Social Sciences & Ethnography, together with an astute understanding of Business Objectives.

Making sense of what your customers really think & feel, their deep seated emotions, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.

QRi (formerly CRAM & QiQ International) have over 25 years experience helping Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the Motivations and Behaviour of their Customers and translating these insights into actionable recommendations.

We are also pioneers in Measuring Emotion with our QualiQuant® methodologies.
Specialists in Country & Destination Branding, Automotive, Retail, Digital Technology, Leisure & Lifestyle and Health & Wellbeing.

Contact Details

40 Chanctonbury Way
London N12 7JD

Telephone 020 8723 0945

Other methods of contact


Key Information

QRi Consulting is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

James Patterson
Simon Patterson (AQR BOARD MEMBER)
John Pawle
Debbie Whittick

Business Sectors

  • Computers and Technology
  • Telecommunications
  • Travel and Tourism

Skills, Expertise and Services

  • Brand Positioning
  • Design and Packaging
  • International
  • NPD and Innovation

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association


For further information about QRi Consulting please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.