The Association for Qualitative Research
The Hub of Qualitative Thinking

QRi Consulting

QRi provides human understanding for business success by getting Inside the Consumer Mind™.

We identify what consumers really think & feel, and how this affects their behaviour, providing the vital Insights needed to gain & maintain competitive advantage.

QRi has over 30 years of experience in UK & International Qualitative & QualiQuant® Research, with partners worldwide.

Specialists in Brand, Communication & Product Strategy through understanding the motivations and behaviour of consumers and stakeholders, translating these insights into actionable recommendations.

Our methods include Extended Creativity Groups™ (ECGs®), Focus Groups, Accompanied Shops, IDI's, Ethnography & QualiQuant®

QRi has wide sector experience including: Country & Destination Branding, Automotive, Retail, Digital Technology, Luxury, Leisure & Lifestyle, and Health & Wellbeing.

Contact Details

QRi Consulting
The Conservatory
40 Chanctonbury Way
London N12 7JD

Telephone 020 8723 0945
Twitter @QRi_Consulting

Key Information

QRi Consulting is a Market Research Agency with 2-5 full-time employees.

Employees who are AQR members

James Patterson
Simon Patterson (AQR BOARD MEMBER)
John Pawle
Debbie Whittick

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Consumer and Socio-cultural Trends
  • International
  • NPD and Innovation
  • Psychological and Motivational Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association


For further information about QRi Consulting please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.