We provide Human Understanding for Business Success, by getting Inside the Consumer MindTM, utilising Consumer Psychology combined with the Social Sciences & Ethnography, together with an astute understanding of Business Objectives.
Making sense of what your customers really think & feel, their deep seated emotions, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.
QRi (formerly CRAM & QiQ International) have over 25 years experience helping Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the Motivations and Behaviour of their Customers and translating these insights into actionable recommendations.
We are also pioneers in Measuring Emotion with our QualiQuant® methodologies.
Specialists in Country & Destination Branding, Automotive, Retail, Digital Technology, Leisure & Lifestyle and Health & Wellbeing.
30 Charing Cross Road
London WC2H 0DB
Other methods of contact
QRi Consulting is a Qualitative Research Agency with 2-5 full-time employees.
Employees who are AQR members
- Computers and Technology
- Travel and Tourism
Skills, Expertise and Services
- Brand Positioning
- Design and Packaging
- NPD and Innovation
Membership of Professional Organisations
- The Market Research Society
- The European Society for Opinion and Marketing Research
- The Qualitative Research Consultants Association
For further information about QRi Consulting please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.