The Association for Qualitative Research
The Hub of Qualitative Excellence

QRi Consulting

By listening to and identifying what people really think & feel about your Brand, QRi uncover and deliver the Insights needed to gain & maintain competitive advantage in the Post-Pandemic World.

Founded by a Chartered Consumer Psychologist, QRi has over 30 years' experience in UK & International Qualitative & QualiQuant® Research, with partners Worldwide.

As Specialists in Brand, Communication and Product Strategy & Tactics, QRi uncover the deeper motivations and behaviour of your consumers and customers. By translating these insights into actionable recommendations, QRi help your Brand gain that competitive edge.

QRi's proven methods include QualiQuant®, Extended Creativity Groups™ (ECGs®), Focus Groups, Individual In-Depth Interviews, Online Semi-Structured Interviews, Retail Intercepts, Ethnography, and Lovemarker®.

QRi's extensive sector experience includes Country & Destination Branding, Automotive, Retail, FMCG, Digital Technology, Luxury, Leisure & Lifestyle, Health & Wellbeing.

Contact Details

QRi Consulting
The Conservatory
40 Chanctonbury Way
London N12 7JD

Telephone 020 8723 0945
Twitter @QRi_Consulting

Key Information

QRi Consulting is a Market Research Agency with 2-5 full-time employees.

Employees who are AQR members

James Patterson
Simon Patterson (AQR BOARD MEMBER)
Debbie Whittick

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Consumer and Socio-cultural Trends
  • International
  • NPD and Innovation
  • Psychological and Motivational Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association


For further information about QRi Consulting please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.