The Association for Qualitative Research
The Hub of Qualitative Excellence
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QRi Consulting

At QRi Consulting* we bring over 30 years of experience of in-depth qualitative research founded on consumer psychology, uncovering the deeper motivations, emotions, and subconscious drivers that influence consumer behaviour. By getting 'Inside the Consumer Mind™', we uncover deep insights that your brand needs to gain and sustain a competitive edge in today's fast-evolving market.

Our proprietary QualiQuant® research method combines the depth of qualitative insights with the precision of quantitative analysis, giving you a deeper measurable understanding of your audience. This allows you to make data-driven decisions while tapping into the rational and emotional triggers that shape consumer choices.

With a proven track record across diverse industries—including destination & country branding, FMCG, leisure & lifestyle, health & wellbeing, automotive, luxury, and technology—we deliver actionable insights that help your business thrive. Our clients have seen measurable growth through refined brand positioning, enhanced customer loyalty, and successful product launches & relaunches.

Founded on the legacy of CRAM International® and QiQ International®, QRi Consulting continues to innovate while honouring the tradition of in-depth qualitative research, including our ECGs® (Extended Creativity Groups), which tap into subconscious consumer emotions and motivations.

We are also proud to sponsor the ESOMAR Best Qualitative Paper – Peter Cooper Excellence Award, reflecting our ongoing commitment to pushing the boundaries of qualitative research excellence.

Let QRi Consulting be your partner in translating consumer understanding into business success.

*Qualitative Research International (QRi) Consulting Ltd trading as QRi Consulting.

Contact Details

QRi Consulting
The Conservatory
40 Chanctonbury Way
London N12 7JD

Telephone 020 8723 0945
Email qri@qriconsulting.com
Website www.qriconsulting.com
LinkedIn linkedin.com/company/qri-consulting-ltd/
Twitter @QRi_Consulting

Key Information

QRi Consulting is a Market Research Agency with 2-5 full-time employees.

Employees who are AQR members

James Patterson
Simon Patterson (AQR BOARD MEMBER)
Debbie Whittick

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Consumer and Socio-cultural Trends
  • International
  • NPD and Innovation
  • Psychological and Motivational Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association

 

For further information about QRi Consulting please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.