The Association for Qualitative Research
The Hub of Qualitative Thinking


The day is packed with interesting topics and speakers. This is the provisional programme, but timings might be subject to change. You will receive the final programme on the day as part of your conference pack.


8.45am: Arrivals
Arrive in good time to register, collect your delegate's badge and conference pack, and enjoy tea, coffee, and pastries.


9.00am: Introductions
Sarah Jenkins, Magenta Research

9.15am: Go Hit It, how the LTA used behaviour change to gain the advantage point (PRS Award Joint Winner 2016)
Simon Patterson, QRi Consulting (Chair)
Camilla Cooper, Acacia Avenue

9.35am: New Connections, conducting qualitative research with non mainstream audiences
Lyn McGregor (Chair)
Andy Cooper, Thinktank
Emma Sorenti and Yimen Lee, Relish Research
Philly Desai, Turnstone

10.20am: Break
A fifteen minute break for tea and coffee

10.35am: Workshops (running concurrently)
[A] Embracing technology in qualitative research
Stephen Cribbett, Dub (Chair)
Alistair Vince, Watch Me Think
Claire Emes, Ipso MORI, and Darren Hanson, Orange


[B] Fear and loathing in Brexitland
Peter Totman, Jigsaw Research (Chair)
Andy Dexter, The Culturise Collaboration
Dr Marie-Claude Gervais, Dub

11.30am: Strong and stable recruitment, for the many not the few.
Ken Parker (Chair)
Becki Harrison, Acumen Fieldwork, and Charlotte Neild, Research Opinions
James Diggle, Dig Field Craft, and Ia Croxton, Razor Research

12.00: Introducing the AQR Mentoring Scheme
Lydia Fuller, Full Colour Research

Lunch Break

12.10: Lunch and Networking
Enjoy a buffet lunch whilst swapping ideas with other delegates and catching up with friends old and new.


1.00pm: The Qualitative Apprentice
Caroline Hayter, Acacia Avenue (Chair)
Oliver Barker, Razor Research
Hannah Mills, Ipsos ECE
Dr John Joseph Whittle, Dub

1.45pm: Workshops (running concurrently)
[A] Itís funny because itís true, using laughter to find new brand stories
Stephanie Rowley, Firefly Millward Brown


[B] Mindful Market Research, yoga your way to Qualitative Nivana
Angelique Ruiter, Happy Thinking People
Paul Thomas, Happy Thinking People

2.30pm: Panel Debate
Has there been a qualitative [r]evolution?
Judy Taylor, Consult JMT (Chair)
Panel members to be confirmed

3:10pm: Break
A fifteen minute break for tea and coffee

3.25pm: Engaging participants, new ways to make research engaging for participants but still insightful for clients
Monique Drummond, Relish Research (Chair)
Helen Bailey and Ella Fryer-Smith, Aviatrix
Nicki Karet, Sherbert Research
Rhiannon Price and Daniel Tralman Northstar Research and James Livingston Jaguar Landrover

4.10pm: Picture Perfect, Using Insight to Reinvent a 247 Year-Old Institution (PRS Award Joint Winner 2016)
Simon Patterson, QRi Consulting (Chair)
Jeff Johns, Northstar Research

4.30pm: Key Note Speaker, Lee Warren
Introduced by Katie Slater, Acacia Avenue

5.15pm: Awards
Best Conference Contribution, Kindly Sponsored by Reflections Manchester
Qual Apprentice, Kindly Sponsored by See Research


5.30pm: Closing remarks and reception drinks
Networking drinks at the Searcys Champagne Bar, St Pancras
Kindly Sponsored by Saros Research