The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: AQR: The Listening Project

AQR: The Listening Project

Presented by Caroline Noon, Judy Taylor and Oli Sweet

In a galaxy far far away, namely 2019, the AQR spoke to 29 clients across sectors to understand what they need in order to deliver impactful and strategic business insight. Our aim was to chart where the future of qualitative research might lie — from a client perspective — and share it with you so that we can all champion and grow the value of qual. And given the way the world has changed, it’s even more relevant now than it was in 2019!