Diverse audiences don't exist

Presented by Asad Dhunna and Louisa Olafuyi

AQR's Eyes Wide Open session one of the third series.

'Diverse audiences don't exist'
Keynote Speaker: Asad Dhunna, Founder of The Unmistakeables
Interviewed by: Louisa Olafuyi, CMI Lead, Unilever

Founder and CEO of award-winning consultancy The Unmistakables and writer of BAME ain’t the same, Asad Dhunna will discuss why the ‘BAMEification’ of research is a hazard and detail what’s holding us back in our bid to create truly inclusive brands and businesses.