The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: Diverse audiences don't exist

Diverse audiences don't exist

Presented by Asad Dhunna and Louisa Olafuyi

AQR's Eyes Wide Open session one of the third series.

'Diverse audiences don't exist'
Keynote Speaker: Asad Dhunna, Founder of The Unmistakeables
Interviewed by: Louisa Olafuyi, CMI Lead, Unilever

Founder and CEO of award-winning consultancy The Unmistakables and writer of BAME ain’t the same, Asad Dhunna will discuss why the ‘BAMEification’ of research is a hazard and detail what’s holding us back in our bid to create truly inclusive brands and businesses.