The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: AQR Book Club: How Brands Grow

AQR Book Club: How Brands Grow

Presented by Paul Arnold

Get up to speed with all those industry tomes we all wish we had read.
FOR FREE First up — ‘How Brands Grow’ by Byron Sharp. Paul Arnold will share the key points that make this one of the ‘must reads’ of the marketing world — we hesitate to say ‘bluffer’s guide’ but this will be a great and painless way to get to grips with the ideas so you can impress colleagues and clients