The Association for Qualitative Research
The Hub of Qualitative Thinking
The Qualitative Research Hub: Understanding an overlooked bias: The semiotics of colourism in advertising

Understanding an overlooked bias: The semiotics of colourism in advertising

Presented by Dr Jennifer Simon, Crowd DNA and Asad Dhunna, Founder of The Unmistakeables

This webinar will show how colourism — the practice of treating lighter skin more favourably than darker tones — is communicated through visual representations of mostly black women/mixed race women in advertising, and reveal its implications for advertisers and marketing teams.