The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: Why Does the Pedlar Sing?

Why Does the Pedlar Sing?

Presented by Paul Feldwick and Lucy Banister

What creativity really means in advertising.
Paul Feldwick discusses why the advertising business today seems reluctant to embrace its powerful links with popular culture in conversation with The Nursery Research & Planning’s Lucy Banister.