The Association for Qualitative Research
The Hub of Qualitative Thinking
The Qualitative Research Hub: AQR Book Club: The Lean Startup

AQR Book Club: The Lean Startup

Presented by Paul Arnold

Paul Arnold takes us through ‘The Lean Startup’ by Eric Ries — a tome on agile marketing that is getting a lot of attention in innovation. ‘Build, measure, learn’ and the call to ‘test and test again’ should be music to our ears.