The Association for Qualitative Research
The Hub of Qualitative Thinking
The Qualitative Research Hub: Changing the way the BBC thinks about discovering music

Changing the way the BBC thinks about discovering music

Presented by Sam Harris and Nick Fisher Hook Research

AQR Qualitative Excellence Award. To inspire you to prepare your submission for the 2021 Award we are delighted to introduce and hear from the Highly Commended entry of the 2020 Award.

BBC Radio is a key player in the UK’s music landscape, catering to the audio needs of all listener types while also promoting a range of genres, movements and artists. To stay relevant, it is constantly innovating to appeal and connect with u-35 audiences: the next generation of listeners.

In this webinar Nick Fisher and Sam Harris, Hook Research, describe the thinking behind the study and share some insights from the work.