The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: Sink sense: video observation sheds new light on everyday water usage.

Sink sense: video observation sheds new light on everyday water usage.

Presented by Tom Clarkson (Blue Marble Research) and Ana Maria Millan-Villaneda (CCW)

The highly commended entry in the 2021 AQR Qualitative Excellence Award. Tom and Ana show, in a video first, an observation study exploring the relationship between how the public say they use water at home and what they actually do.