The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: Making The World Greener Literally!

Making The World Greener Literally!

Presented by Crawford Hollingworth, The Behavioural Architects

The Inside Story of the AQR Qualitative Excellence Award 2022 Highly Commended Entry. This case study demonstrates how research created a behavioural change strategy that overcame the NIMBYism and intention-action gap to make Sydney almost 1,000,000 trees greener in only six months.