The Association for Qualitative Research
The Hub of Qualitative Excellence
The Qualitative Research Hub: SOCIAL LISTENING RE-IMAGINED

SOCIAL LISTENING RE-IMAGINED

Presented by Jeremy Hollow

SOCIAL LISTENING RE-IMAGINED
WHY SHOULD QUAL TAKE IT SERIOUSLY?
It’s not just a listening space - it’s an answering space too

JEREMY HOLLOW, Listen + Learn Research
Social listening is an essential research tool that explores hidden lives, hidden moments and
hidden influences that open up new realms of insight for brands